How to Use Marketing Strategy to Improve Sunform Supermarket's Dissertation

How to Use selling Strategy to Improve Sunform Supermarkets Performance - Dissertation ExampleThis attempt stresses that a business should first focus its attention on nurturing, retaining and growing its existing customers before training to spend more on new customers. Satisfying existing customers is critical in order to promote its sales. To achieve this objective, it should understand its customer psychology to gain knowledge of what they want and how they want it. only because it will be able to deliver the most value point to its customers.This paper makes a determination that Since it is not practical to deliver the same product to all the customers belonging to different groups, it is better to sort the market into different fractions, then evaluate each segments attractiveness, select target segment having more profit potential, identify positioning concept for each target and then effectively channel and deliver the chosen positioning concept to target customers. T his will create an image for the business in the minds of customers, which in turn will grant it market ownership in the future. After segmenting and targeting the largest customer group, Marketing Mix should be used to improve its performance and customer satisfaction level. By strategically applying the product, place, set and promotion tactics into the business, and by communicating effectively those promotions, it can influence customers prime(a) and reach its ultimate goal of increased sales followed by high profits.